Informatics Publishing Limited

Arpit Shah ¹, Dhanya B. Sen ¹, Ashim Kumar Sen ¹, Sharad Kumar ¹, Aarti Zanwar ¹, Jayesh Bodar ¹

Affiliations
1 Department of Pharmacy, Sumandeep Vidyapeeth, Pipariya, Vadodara (391760), Gujarat, IN

Abstract

A simple, accurate, precise, reproducible and economical procedure for simultaneous estimation of Fenofibrate (FENO) and Metformin hydrochloride (MET) in tablet dosage form as well as in bulk drugs have been developed using double beam UV Spectrophotometer. The method based on solving of simultaneous equation using 239 nm (λ_max of FENO) and 218 nm (λ_max of MET) as two analytical wavelengths for both drugs. The method was found to be linear in the range of 1 - 6 μgml^-1 and 3.125-18.75 μgml^-1 with mean recovery of 99.6 % and 101.82 % of fenofibrate and metformine hydrochloride, respectively. The solution of both drugs was prepared using Methanol as a solvent. The proposed method is suitable for simultaneous determination of Fenofibrate and Metformin hydrochloride in pharmaceutical dosage form.

Keywords

Fenofibrate, Metformine Hydrochloride, Methanol, U.V, Simultaneous Equation Method.

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Sharad Kumar

Abstract

Service quality is an important term in service marketing and every service marketers would like to improve the service quality so that it helps to improve the service performance. Nature of the service marketing is such that it differentiates from the traditional physical products. The difference comes mainly in terms of service characteristics, viz. intangibility, perishability, heterogeneity and inseparability. Each of these characteristics makes it a distinct product. Since, the service products are intangible it becomes difficult for the customers to see the product, thus making it difficult for them to purchase. This has also led to creation of extended services marketing mix concept where along with the traditional fours Ps of marketing, three extra Ps are added, i.e. people, process and physical evidence. Most of the researchers tried to explain the service quality with the help of service gap model. The gap model is unique in nature as it helps to identify the gaps that the marketers are able to identify so as to deal with the service related problems. The major gap that exists is between expected service and service provider’s perception about customer expectations. If the marketer is failed to identify the customer expectations then there is a high chance that the service may failed to satisfy the customers. It is always better to understand the customer expectations and deliver the service as promised. But problem arises when it comes to understand the consumer mind set. Numerous researches have been conducted and various theories are evolved in this regard. But, still it is out of reach of the service providers to truly understand the mindset of the consumers. In this given environment the present research has been undertaken.

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